CAB started 2024 with the official launch of its GEFF marketing materials. The marketing campaign currently targets two groups: SMEs and retail clients. The CAB marketing campaign was widely diffused through various channels, including social media, local newspapers, branches and on ATM machines. In addition, CAB has marketed the GEFF loans details on its main website.
The GEFF Facility in Jordan has proactively undertaken initiatives to enhance its marketing efforts and boost awareness among potential clients. GEFF marketing campaigns play a pivotal role in equipping participating financial institutions with the necessary tools to promote effectively and disseminate information about the GEFF facility. Through these concerted marketing efforts, GEFF endeavours to cultivate a deeper understanding of the Facility’s numerous benefits and to encourage green investments within the Jordanian financial landscape.
Developed by:
With funding by:
Supported by:
