A Moroccan industrial bakery improves quality and reduces costs with a new dough processing line

Joy Food International
Casablanca, Morocco
A new modular laminating concept
Investment Size
€ 210,000
Financial results
2.21 years payback period
Energy savings
11.45 MWh per year
CO2 savings
6.55 tonnes per year
Improved competitiveness through energy savings, reduction of waste, improved hygiene and better product quality.

Newly acquired modular laminating concept produces reduces raw material waste, saves energy, improves hygiene and increases product quality.

Joy Food International is a Moroccan SME specialised in the manufacture of all types of industrial breads. As part of the agro-industrial value chain, Joy FOOD sources its raw materials from local and foreign suppliers, and manufactures several finished products including pizza dough, Lebanese pitas, burger buns, paninis, and sliced breads that are sold to supermarkets and restaurants.

Looking to improve its competitiveness, the company sought financing and technical assistance of the GVC programme for its investment in a new pizza dough automation production line.

The equipment consists of a state-of-the-art modular, powerful and compact laminating concept. The GVC engineering team assessed the technical and economic project feasibility and demonstrated several positive impacts of the investment leading to more competitiveness.

The € 210,000 investment allowed Joy Food to further improve its competitiveness with a potential to penetrate international markets. Productivity gains of 25%, energy savings of 11.45 MWh per year (23%), reduced raw material waste, improved hygiene and consistent quality of finished products with the elimination of product irregularities are among the notable positive impacts. This investment will be repaid out of energy savings in 2.2 years. In addition, this new project should lead to a reduction of the CO2 emissions by 6.55 tonnes per year, making it a valuable input towards mitigation of negative effect of human activity on climate.

Green Value Chain (GVC) in Morocco is a credit facility of the EBRD to provide funding to local partner financial institutions for on-lending to Moroccan SMEs belonging to agribusiness, processing industries and logistics value chains and ecosystems. Supported by the European Union, the Green Climate Fund (GCF), the Korean Technical Assistance and Cooperation Account (KTACA) and the EBRD Shareholder Special Fund (EBRD SSF), the facility aims to improve competitiveness of SMEs and that of their value chains through highly efficient green investments.