A new finishing line for a Moroccan agro-industrial company

Joy Food International
New Finishing line “STARLINE”
Investment Size
€ 110,499
Financial results
4.15 year
Energy savings
18.9 MWh /year
CO2 savings
10.81 t CO2eq per year
Improved competitiveness/ Increase in quality/ Energy savings

Acquisition of a new finishing line “Starline” of the brand RONDO

Joy Food International, a Moroccan agro-industrial SME specialising in the manufacture of all types of industrial breads, has requested funding and technical assistance from the Green Value Chain (GVC) programme for its investment in a new priming line.

To better meet the needs of its customers, Joy Food International plans to install new finishing line “Starline” of the brand RONDO that will enable JOY FOOD to produce a wide range of pastry products, as well as rolls, pizzas, doughnuts and thin-crust products, all of which will be of superior quality. The total purchase price for the entire production line amounts to € 110,499.

This project aims to modernise the company’s production process and increase production capacity while minimising energy consumption. The new production line is equipped with high-efficiency motors that save energy and ensure precision, in addition to new automation technologies. The new line is not only efficient and energy-saving, it also offers other advantages such as: ease of use, safety and quality assurance, as well as a reduction in the amount of waste that occurred during the old process, this investment also allows an energy saving of 18.9 Mwh/year (46%)  as well as a CO2 emission reduction of 10.81 tCO2/year.

Green Value Chain (GVC) in Morocco is a credit facility of the European Bank for Reconstruction and Development (EBRD) to provide funding to local partner financial institutions for on-lending to Moroccan SMEs belonging to agribusiness, processing industries and logistics value chains and ecosystems. Supported by the European Union, the Green Climate Fund (GCF), the Korean Technical Assistance and Cooperation Account (KTACA) and the EBRD Shareholder Special Fund (EBRD SSF), the facility aims to improve competitiveness of SMEs and that of their value chains and ecosystems through highly efficient green investments.