Acquisition of a new automatic bread production line

Casablanca, Morocco
Acquisition of a new automatic Tortilla bread production machine
Investment Size
€ 115,123
Financial results
Payback period: 1.02 years
Energy savings
152 MWh per year
CO2 savings
87 TCO2eq per year
Energy efficiency gains. Reduction in GHG emissions. Increased productivity. Improvement of the company's competitiveness. Increase in quality.

Modernization of the bread production process

JOY FOOD is a SME specialized in the manufacture of all types of industrial bread. The company is based in Casablanca and employs 260 people in normal times. The energy needs of JOY FOOD are important and directly linked to the bread manufacturing facilities. The main energy consumption items identified, apart from those used for staff comfort (production of cold or heat), are the automation of production lines (mixers, rolling mills, freezers, etc.), the use of air compressors and the lighting of premises.

To satisfy the demand of its customers, JOY FOOD INTERNATIONAL decided to install a new automatic machine for the production of Tortilla bread of the CPE brand.

With the installation of this machine, the company has improved its production process and increased its production capacity while achieving a 39% decrease in specific energy consumption for the new line.

This improvement in the manufacturing process is due to a high productivity hydraulic press that allows to produce tortillas from 6 to 12 inches. In addition, the line is equipped with an oven with a “smokeless” design with very good thermal insulation.

The implementation of this project, financed by MAROC LEASING, will reduce greenhouse gas emissions by 87 TCO2eq per year compared to the baseline and save approximately 152 MWh in subsidiary energy.

Green Value Chain(GVC) in Morocco is an EBRD credit line that provides financing to local partner financial institutions for the financing of green investments by SMEs operating in value chains. Supported by the European Union, the Green Climate Fund(GCF), the Korea Technical Assistance and Cooperation Account (KTACA) and the EBRD’s Special Shareholders Fund, the facility helps improve the competitiveness of SMEs and their value chains through highly efficient green investments.