Al-Habahba Scales Up with Energy-Efficient Technology

In Ma’an’s Development Zone, Al-Habahba for Paper Cup Industries had become a key supplier of carton cups to Jordan’s market. But with demand rising and twelve production lines already at full capacity, the company needed to expand in a way that would not drive up its already high energy bills.

With financing from GEFF and Cairo Amman Bank (CAB), Al-Habahba invested in four modern production lines for nine-ounce cups. The new machines lifted annual output by nearly a third — adding more than 48 million cups each year, while consuming about 30% less energy per cup than the older lines. This shift translates into annual savings of over 134,000 kWh of electricity, cutting operating costs and avoiding more than 21 tonnes of CO₂ emissions.

The US$ 105,780 investment, supported by a cashback incentive of US$ 10,578, has already proven its value – raising production, lowering costs, and turning rising demand into a chance for growth and competitiveness. With GEFF support, Al-Habahba has shown that efficiency gains can deliver both immediate savings and the foundation for sustainable expansion.

As the company’s management explained: “The new production lines allow us to meet growing demand while saving energy and reducing costs. This investment strengthens both our business and our sustainability goals.”

The Green Economy Financing Facility (GEFF) in Jordan is developed by the European Bank for Reconstruction and Development (EBRD) and is supported by the European Union (EU) and the Green Climate Fund (GCF).