Clara Water and the Circular Economy

Clara Water, a Jordanian company founded to transform hydration, delivers reusable bottles to hotels and restaurants, collects them after use, disinfects them, and refills them. The company wanted to reduce plastic waste, increase production efficiency, and maintain high water quality.

With financing provided through the Green Economy Financing Facility (GEFF) via Bank al Etihad (BAE), CLARA Water invested US$ 300,744 in a modern water filtration line. The investment included sand, carbon, and nitrate filters followed by reverse osmosis treatment. GEFF also provided a US$ 45,111 cashback incentive and guidance on equipment selection to maximize impact.

The upgrade improved performance and sustainability. Each reused bottle reduces plastic waste, saving roughly 195 tonnes of raw material per year. The investment increased production capacity, lowered operating costs, and created a self-sustaining business model.

By integrating circular and energy-efficient practices, CLARA Water strengthened its role as a forward-looking company in Jordan’s water and sustainability sector—reducing environmental impact while generating revenue.

As the company explains: “We are not just selling water; we are building a future where sustainability is the standard.”

The Green Economy Financing Facility (GEFF) in Jordan is developed by the European Bank for Reconstruction and Development (EBRD) and is supported by the European Union (EU) and the Green Climate Fund (GCF).