Installation of a new dough divider

Maroc Buns Industries
Casablanca, Morocco
New direct drive mixer
Investment Size
€ 157,237
Financial results
Payback time : 4.47 years
Energy savings
44.8 MWh per year
CO2 savings
26 T eq CO2 per year
Improved competitiveness, Increased quality

New direct drive mixer

Founded in 1995, Maroc Buns Industries (MBI) is an industrial bakery based in the technopole zone of Mohammed V Airport in Nouaceur (Casablanca region). MBI is the exclusive supplier of bread to McDonald’s Morocco.


To increase its productivity and meet the growing market demand, MBI has sought technical assistance and financing from the Green Economy Financing Facility II (GEFF II) to initiate investments aimed at optimizing its bread production chain. The choice of equipment to acquire also illustrates MBI’s ongoing commitment to reducing its carbon footprint, with particular emphasis on reducing the “energy consumption/quantity of dough processed” ratio.


This investment involves acquiring a direct drive mixer of the Apex model, equipped with more advanced technological features. In this device, the mixing accessory is directly connected to the motor without the use of belts, gears, or other intermediary mechanisms. This design eliminates the need for additional components, thus ensuring a more efficient transfer of power from the motor to the mixing accessory. Additionally, the new mixer offers adjustable kneading speeds based on the dough size, while maintaining a similar energy consumption to the old mixer, even with a 40% higher dough quantity.


This investment, supported by the Green Economy Financing Facility II program, has not only strengthened MBI’s competitiveness but has also led to a decrease in its annual energy consumption by 44.8 MWh, equivalent to a 40% reduction compared to the use of the old machine. This initiative also contributes to reducing greenhouse gas emissions by 26 tons of CO2 equivalent annually.


Green Economy Financing Facility (GEFF) in Morocco is a green economy financing program, implemented by the European Bank for Reconstruction and Development (EBRD), will provide financing to Moroccan private enterprises through local financial institution partners. Supported by the European Union (EU), the Green Climate Fund (GCF). It will enable local companies to invest in green technologies, reduce their costs through climate adaptation measures, energy efficiency and renewable energy technologies.