New efficient equipment improves productivity of a Moroccan agro-industrial SME

Joy Food International
Casablanca, Morocco
Elevator tipper/spiral mixer/bowl/wheat fermenter
Investment Size
Financial results
3.22 years payback period
Energy savings
156.58 MWh per year
CO2 savings
89.57 tonnes per year
Productivity gains and reduced energy consumption; improved hygiene and quality of finished products; and reduction of raw material waste.

Acquisition of new burger bun dough equipment line helps improve productivity and product quality.

Joy Food International, an agri-business Moroccan SME specialised in the manufacture of all types of industrial breads, sources its raw materials from local and foreign suppliers, and manufactures several finished products including pizza dough, Lebanese pitas, burger buns, paninis, and sliced breads that are sold to supermarkets and restaurants.

The company sought financing and technical assistance from the GVC programme for its investment in a new burger buns line, which consists of an elevator tipper, two spiral mixers, three bowls and one wheat fermenter. The investment was assessed by the GVC engineering team for its technical and economic feasibility and its positive impacts on the company’s competitiveness.

The € 202,000 investment has an estimated payback period of 3.2 years. The company should see improved competitiveness and higher potential to penetrate international markets thanks to the productivity gains of 50%, energy savings of 156.58 MWh / year corresponding to 79%, the reduction of raw materials waste, improved quality of finished goods and better hygiene.  In addition, the company should be able to reduce its GHG emissions by 89.57 t CO2eq each year, making a valuable input towards mitigation of the negative effect of human activity on climate.

Green Value Chain (GVC) in Morocco is a credit facility of the EBRD to provide funding to local partner financial institutions for on-lending to Moroccan SMEs belonging to agribusiness, processing industries and logistics value chains and ecosystems. Supported by the European Union, the Green Climate Fund (GCF), the Korean Technical Assistance and Cooperation Account (KTACA) and the EBRD Shareholder Special Fund (EBRD SSF), the facility aims to improve competitiveness of SMEs and that of their value chains through highly efficient green investments.