New equipment for a Moroccan agro-industrial company

Joy Food International
Casablanca, Morocco
A new bread packaging machine and an outfeed for local slicer machine
Investment Size
€ 155,384
Energy savings
10.5 MWh per year (23%)
CO2 savings
6 tCO2eq per year
Improved competitiveness through energy savings, reduction of waste, improved hygiene and better product quality.

Modernisation of the bread packaging unit through the acquisition of a new line of equipment.

Joy Food International, a Moroccan agro-industrial SME specialising in the manufacture of all types of industrial breads, has applied for funding and technical assistance from the Green Value Chain (GVC) programme for its investment in a new bread packaging unit.

As part of the agro-industrial value chain, the company sources raw materials from local and foreign suppliers, and manufactures several finished products, including pizza dough, Lebanese pita, hamburger buns, paninis and sliced breads that are sold to supermarkets and restaurants.

The planned new investments, which will be financed by a GVC lease, will allow the acquisition of a new bread packaging machine (HARTMANN GBK 430) and an exit conveyor for a slicing machine (HARTMANN LVQ) for a total amount of € 155,384. These investments should enable the company to further improve its competitiveness by automating the production process while minimising the specific energy consumption compared to the basic line (existing line without packaging machine). The payback time is estimated at 1 year and 2 months thanks to productivity gains and energy savings of 10.5 MWh/year, corresponding to 23% compared to the baseline. In addition, the company should be able to reduce its greenhouse gas (GHG) emissions by 6 t CO2eq each year.

As the company is growing, this project will not result in any job losses; employees will be trained to perform other tasks that are more productive for the company and less demanding for the employees (maintenance, machine operation, quality control, etc.).

Green Value Chain (GVC) in Morocco is a credit facility of the European Bank for Reconstruction and Development(EBRD) to provide funding to local partner financial institutions for on-lending to Moroccan SMEs belonging to agribusiness, processing industries and logistics value chains and ecosystems. Supported by the European Union, the Green Climate Fund(GCF), the Korean Technical Assistance and Cooperation Account (KTACA) and the EBRD Shareholder Special Fund (EBRD SSF), the facility aims to improve competitiveness of SMEs and that of their value chains and ecosystems through highly efficient green investments.