New tortilla production line for an SME specializing in the manufacturing of industrial bread.

Joy Food International is a Moroccan SME specialized in the production of all types of industrial bread requested financing and technical assistance from the Green Value Chain (GVC) programme for the acquisition of a new production line.

As part of the agri-food value chain, Joy Food International sources raw materials from local and foreign suppliers, and manufactures several different products including pizza dough, burger buns, paninis and sandwich loaves, its finished products are distributed in supermarkets and local restaurants.

To modernize its production line, Joy Food invested in a new tortilla production line replacing its old obsolete line with a production capacity of 1,300 piece per hour, the new production line designed to enhance the productivity and quality of the produced tortillas and equipped with a highly productive hydraulic press, produces over 5,300 piece per hour.

This new investment benefiting from the technical assistance and financing provided by

Green Value Chain has enabled the company to further improve its competitiveness and the productivity gains, the energy savings of 237 MWh/year achieving 50% energy savings compared to the old tortilla line. In addition, the implementation of this project reduces greenhouse gas emissions by 135 TCO2/year.

Green Value Chain (GVC) in Morocco is a credit facility of the European Bank for Reconstruction and Development (EBRD) to provide funding to local partner financial institutions for on-lending to Moroccan SMEs belonging to agribusiness, processing industries and logistics value chains and ecosystems. Supported by the European Union, the Green Climate Fund (GCF), the Korean Technical Assistance and Cooperation Account (KTACA) and the EBRD Shareholder Special Fund (EBRD SSF), the facility aims to improve competitiveness of SMEs and that of their value chains and ecosystems through highly efficient green investments.