Solar Energy Improves Efficiency for a Small Business

In the town of Al-Salt, Reda Aljisasi runs a small accessories and household goods shop to support her family and serve her local community. Her shop offers a colourful variety of home items and gifts, attracting loyal customers from the neighbourhood. However, rising electricity bills, a growing burden on her monthly income, began to affect the stability and profitability of her business.

Looking for a lasting solution, Reda turned to the Green Economy Financing Facility (GEFF) through Microfund for Women (MfW). With their support, she installed a photovoltaic (PV) solar energy system to power her shop’s lighting and equipment. The change was immediate, with electricity bills dropping to almost zero, saving around 38 GJ of energy per year and avoiding nearly 2.8 tonnes of CO₂ emissions.

Reda says that lowering her expenses has made a big difference for her business and adds that she can now focus on improving her shop and serving more customers.

With her energy costs under control, Reda has greater financial stability and flexibility to reinvest in her business. The savings help her manage stock more efficiently, attract new customers and plan future improvements. The shop now operates more reliably and comfortably, giving her the confidence to continue expanding.

The total investment of US$ 3,244, supported by a 10% cashback incentive of US$ 324, has already proven its value. Reda’s experience shows how smart financial choices can help small business owners increase profitability, strengthen their operations and achieve long-term growth.

The Green Economy Financing Facility (GEFF) in Jordan is developed by the European Bank for Reconstruction and Development (EBRD) and is supported by the European Union (EU) and the Green Climate Fund (GCF).