Vitamin-rich beverage gets efficiency boost

The investment in energy-efficient technologies supports local agriculture and contributes to climate change mitigation.

Mongolia’s food and beverage industry is rapidly evolving to meet growing consumer demand for healthier, locally sourced products. With the country’s expanding urban population and increasing interest in natural foods, local producers are investing in new technologies to improve product quality while keeping a keen eye on resource efficiency.

Founded in 2000, Vitafit Group has become one of Mongolia’s leading companies in the food, beverage, foreign trade, and construction sectors. The company’s beverage division produces a wide range of products, including soft drinks, teas, juices, purees, purified water, milk, and yogurt.

In response to the rising demand for natural and organic beverages, Vitafit Group expanded its production facilities by launching a new organic carrot juice and puree line. This product is made entirely from carrots grown in Mongolia, free of chemical additives, reflecting the company’s strong commitment to supporting local agriculture and sustainable production.

With consultancy support from the Green Economy Financing Facility (GEFF) team, Vitafit selected a new energy- and water-efficient production line equipped with advanced washing, peeling, pressing, refining, sterilisation, and aseptic filling equipment, sourced from leading suppliers in India, the Netherlands, and China. The modern line significantly improves process efficiency, increases production capacity, and enhances product safety and quality.

The investment, partially financed through a USD 613,000 GEFF loan provided by Khan Bank, has enabled Vitafit Group to triple its production capacity to 286 tonnes of finished products per year. The project has also delivered impressive environmental and financial results.

By introducing the new production equipment, Vitafit Group has reduced its annual energy consumption by 503 MWh and cut CO₂ emissions by 196 tonnes per year. Water costs have fallen by 70–80%, and the company’s revenues have increased by more than USD 250,000 annually. The new production line also features eco-friendly, portion-based packaging, which reduces material use and lowers carbon emissions by an additional 10%.

Through this investment, Vitafit Group reinforces its leadership as Mongolia’s foremost producer of natural and healthy beverages. The project demonstrates how green technologies can boost competitiveness while reducing environmental impact, contributing to Mongolia’s transition toward a more sustainable, low-carbon economy.

The Green Economy Financing Facility (GEFF) in Mongolia was developed by the European Bank for Reconstruction and Development (EBRD) and is supported by the Green Climate Fund and the Government of Japan.