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AlFares increases its profitability and competitiveness with the support of the VC Facility

Investor
AlFares
Location
Minia Governorate, Egypt
Investment
Juice Production Lines
Investment Size
US$ 297,417
Financial results
2.4 years simple payback period
Impact
Introduction of new product, enhanced competitiveness
Donor
EU, SSF

AlFares a producer of Tahini and Tahini Halvah since 2005, started the production of packed juices.  The company invested in two production lines with the support of the VC Facility.

Al- Fares Co. was founded in 2005 in the town of Samalout, Minya, and since then has mainly focused on the production of Tahini, and Halvah of different types.

The company sources all of its raw material from local markets and its off takers are predominately local supermarkets.

The company decided to leverage on its local distribution network and expand its business into juice production. A market that is both promising locally and internationally with a strong export potential.

AlFares invested in 2 juice production lines, covering the production and processing of different types of fruits including Mango, Guava, Apple, Pineapple, and Pomegranate. Through this investment, the company will be able to strengthen its position in its distribution zone and target new markets.

The VC Facility team evaluated the technical and financial parameters of the investment and provided technical assistance in the selection of the best available technology that can support AlFares’s growth plan. The Facility team confirmed the viability of the investment, in terms of achieving the company’s goals.

This investment helped AlFares expand its business allowing the company to increase its sales revenue and enhance its brand position in the market.

The investment resulted in the creation of 8 new jobs, 5 males and 3 females.

Egypt Value Chain Financing Facility was developed by the European Bank for Reconstruction and Development (EBRD) and is financially supported by the European Union (EU) and the EBRD Shareholder Special Fund (SSF).

The Sub-borrowers receive an investment incentive for successful project implementation, provided by a grant from the EU.