Blue Bell for Trading is an Egyptian SME specialized in the production of various packaging, labelling and printing materials. The company was looking to improve its competitiveness by improving its product quality and added value.
Established in 2015, Blue Bell sells its products to local clients serving different industrial sectors, such as: food and beverage, textiles, and printing. The company currently owns a printing facility in Alexandria Governorate.
Blue Bell invested in a new production line that produces rotogravure printing cylinders. The company didn’t own a similar production line and used to procure printing cylinders necessary for its daily operations from the local market. The investment helped the company reduce operational expenses, as well as produce precisely engraved cylinders compared to those available in the local market. The new cylinders resulted in improved printing quality and less operation time for production, which helped avoid delays in fulfilling increasing demand.
The VC team assessed the technical and financial feasibility of the project, provided advice to the company on the best available technologies and provided an evaluation of the different operational steps. The assessment confirmed that the investment will enhance the competitiveness and profitability of Blue Bell. The expansion into the manufacturing printing cylinders will enable the company to enhance quality control over its products while maintaining its price range, making Blue Bell’s business model more robust.
The total investment of US$ 869,529 has a simple payback of 3 years. It enabled the Company to improve its product quality and integrate its value chain operations.
The Egypt Value Chain Financing Facility was developed by the European Bank for Reconstruction and Development (EBRD) and is financially supported by the European Union (EU) and the EBRD Shareholder Special Fund (SSF).
GVC/VC Sub-borrowers receive an investment incentive for successful project implementation, provided by a grant from the EU.
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